PARI, the main sponsor of the All-Russian Hockey League, has announced the April results of their Media Battle project. The project involves media teams of VHL clubs competing for cash prizes in various categories, including Best Media Service, Best Short Video in Social Networks, and Best Mascot Video. The winners of the Situational Content category for April were Diesel, Yuzhny Ural, and Yugra media services. The Penza club won first place by releasing a series of regular videos in the form of a diary about the life of the team. The Media Battle will continue until September 30, and winners of each category will receive monetary rewards ranging from 200,000 to 500,000 rubles.
The betting company PARI, the main sponsor of the All-Russian Hockey League, has formulated the April results of the Media Battle project, where media teams of VHL clubs fight for cash prizes.
In April, Diesel, Yuzhny Ural and Yugra media services received an award for the best situational content in social networks. The Penza club took first place by releasing a series of regular videos in the form of a diary about the life of the team. The club from Orsk delighted fans with a short entertaining video with the participation of hockey players and became the second. Khanty-Mansi made the giant Parkhom the mascot of the social network star team, taking third place in the PARI competition in April.
The award for situational content is voted on between clubs whose accounts play up the past month’s milestones most vividly. Diesel’s media team became the second winner in this nomination. In March, the award was taken by the Neftyanik media service, which recorded a creative video about the judges.
Media Battle participants compete for prizes in other categories as well: Best Media Service, Best Short Video in Social Networks, Best Telegram Channel and Best Mascot Video. The winner of the “Best Media Service” nomination will receive the biggest prize – 500,000 rubles. In other nominations, the monetary reward will range from 200,000 to 250,000 rubles.
The jury of the competition included Alexey Levinsky, PARI sports marketing director, Anna Andronova, host of the CHERKAS ATLANT YouTube channel, as well as representatives of FHR and VHL.
The Media Battle will run until September 30.
